Apple prides itself on the security and privacy features that iPhone users enjoy. So, would you switch from Safari to iOS Chrome? Google thinks it can persuade you to do just that.
Can Google persuade iOS users to switch from Safari to Chrome?
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Let’s face it, there’s really no lost love between Apple and Google. This is hardly news, let alone surprising in any way, form or form. However, when Google struggles with the statement that “there is no place like Chrome” to do things, and probably on your iPhone, my ears are slightly raised.
This has nothing to do with this week’s Chrome security update, which didn’t touch Android users, let alone iOS. So what does Google do? The first clue comes from the same Chrome Edition blog where these security updates were announced. In addition to the clean things for fixing security vulnerabilities, Google is announcing various beta versions of the features. On Thursday, June 23, it stated that the “Chrome Beta 104 update for iOS” had been released, and on the same day, Nasim Sedaghat, Google Chrome’s product manager, released an official update to Chrome for iOS, which means that no one location does not claim that Chrome. There is currently some uncertainty as to whether this will be in an update to Chrome 103 or currently in beta 104, but an article in Macworld says that the former will be available “in the coming days.”
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Google’s advanced safe browsing comes with iOS
Two of the five features mentioned in this update for the iPhone and iPad Chrome web browser were security-specific and were at the top of the list to highlight the supposed importance they have. First, stronger protection against both phishing and malware by porting Google’s enhanced safe browsing feature to iOS. “When you enter your credentials on a website,” Sedaghat writes, “Chrome may warn you if your username and password have been compromised by a third-party data breach.” It will then prompt you to change this credentials wherever you use them, assuming that you disregard reasonable security advice not to share passwords between sites and services. The second security feature also includes passwords in the form of Google Password Manager for iOS. This can be set up to securely store and automatically fill in passwords for any website or app on your iPhone, he said.
Google needs to climb the mountain to convince iPhone users to switch to Chrome
Honestly, since Safari is already pre-installed on my iPhone and works in conjunction with other iOS features to ensure that my browsing is not tracked and my privacy is protected, I’m not sure why I would switch to Chrome. With iOS 16 just around the corner and the presentation of Apple Passkeys at the party, plus a new feature to remove CAPTCHA, I think Google may have trouble convincing me or most iPhone users to jump ship.
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