Two of the most famous spices in the United Kingdom receive a royal change to mark the Queen’s platinum anniversary.
Heinz launches limited edition bottles of “HM Sauce” and “Salad Queen” to mark Her Majesty’s 70s on the throne.
They will be available on supermarket shelves this week – before parties, picnics and parades during the four-day holiday in June.
Once their contents are scattered over portions of coronation chicken and ham sandwiches, the bottles can serve as a cheeky souvenir.
Image: Poll shows that many Britons see the anniversary as an opportunity to enjoy typically British food
Heinz senior brand manager Anke von Hanstein said: “This is an extraordinary moment for the Queen and the great British public, and we want to celebrate this with two of our most beloved and historic sauces.
“Dispensing limited series bottles in time for the anniversary felt perfect. We hope that our customers enjoy these holiday designs and that they add a touch of fun to the jubilee celebrations, no matter what anyone is celebrating. ”
A recent Opinium Research survey of 2,000 Britons found that almost 50% saw the anniversary as an opportunity to enjoy typically British foods such as afternoon tea, strawberries and cream, as well as fish and chips.
Now Heinz has the courage to rebrand some of its sauces, other brands of mayonnaise are starting to play ketchup with their own sophisticated offerings.
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