Amazon
If there’s been any consistency in the streaming era, it’s that Amazon Prime Video has had the ugliest and perhaps most impractical user interface of them all. That’s about to change.
Rolling out over the summer, starting this week, Amazon is rolling out a major overhaul of its interface with a modern look, dynamic previews, a new Live TV hub, improved search, and more.
This marks the most significant change to the service in nearly a decade and will finally offer consumers the ability to quickly find out what’s included for free with Prime and what titles are available for individual purchase or VOD rental.
Amazon has reportedly been developing the new user interface for about 18 months and will first roll out to connected TV devices such as Fire TV, Apple TV 4K, Roku devices and the Android app, and will roll out to all Prime Video customers worldwide in next weeks.
Amazon will then port the new user interface to Apple’s iOS devices and its own website after that.
Source: TV Line
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