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EA launches new advertising platform enabling brands to "integrate directly into gameplay" – Eurogamer

  1. EA launches new advertising platform enabling brands to “integrate directly into gameplay”  Eurogamer
  2. EA rolls out Advertising platform to let companies market “directly into gameplay”  GamesIndustry.biz
  3. Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’  CNBC
  4. Electronic Arts Makes Push for Ad Dollars Tied to Sports  Variety
  5. EA Advertising Puts Ads in Games “in Ways that Respect the Player Experience”  TechPowerUp