The Landwash Brewery in Mount Pearl is excited to have a significant share of the local beer heritage after making the winning bid for the Fitz’s Cold Beer logo.
Landwash was the successful trader for the brand, paying $ 4,300, all of which will go to the Cancer Care Foundation.
A brewery partner and general manager, Chris Conway, says Fitz’s cold beer has been a big part of the community that is worth preserving.
Although they have not yet decided where exactly to hang him, he will be somewhere in the pub. He says there will be an accompanying plaque to explain part of the story behind it.
Conway, meanwhile, says the sign will not be the only part of the provincial beer souvenirs displayed at the site.
Although they don’t have any other songs yet, they are working with Admiralty House on a small exhibition in their hallway.
Conway says there are many interesting pieces, noting some of the things in his own personal collection.
He says there are things like bottles and signs that are “quite deep” culturally.
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