Prime Video finally got a much-needed redesign.
Starting Monday and rolling out globally this summer, Amazon Prime members will discover a completely redesigned user experience through connected devices in the living room (i.e. Apple TV, Fire TV) as well as the Android app, with changes to iOS and Web “upcoming. “
Amazon hopes the new user interface, which consists of several major upgrades, will “make it easier for customers to find the content they love,” starting with a simplified navigation menu. The vertical sidebar, which should look familiar to anyone with a subscription to Netflix, Disney+, or HBO Max, consists of six main pages: Search, Home, Shop, Live TV, Free with Ads, and My Stuff. The Find page promises a simplified search experience, giving you the option to “search for a specific title,” “explore different genres and collections,” or “filter results by genre or 4K UHD.”
In addition, new sub-navigation options will allow users to browse by content or offer type: On the home page — which now features a proper “Continued Watch” row and top 10 carousel — customers can switch between movies, TV shows and sports. Sports will open to a new landing page that Amazon describes as a “cinematic experience with dedicated carousels to showcase the leagues and teams you care about.” (This particular upgrade was required prior to the arrival of the Thursday Night Football.)
Meanwhile, the store page differentiates between channels (aka subscriptions to third-party streamers like AMC+, Paramount+, and Starz) and “Rent or Buy” (ie, titles available for an additional cost).
Are you impressed with Prime Video’s redesign? Check out additional screenshots below, then hit the comments with your first impressions of the new user experience.
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