Apple Watch Series 7
Todd Haselton | CNBC
Apple is reportedly planning to debut a high-end Apple Watch with a larger screen and a new design, according to a Bloomberg report.
Apple increased the size of the screen with the Series 7 watches last year, which offer an edge-to-edge screen that removes much of the boundaries of earlier models. But Bloomberg said the new high-end model will feature the first major design change since 2018, with a screen that’s 7 percent larger than the Series 7. It will also have a rugged design, longer life on the battery and a body temperature sensor, the report said.
This could be a sign that Apple is targeting Garmin’s Fenix 7 series of watches, which have large screens, long battery life, and rugged designs. These watches are popular with hikers and runners who need more battery life than the Apple Watch offers.
Apple Watch sales are included in the company’s Other Products segment, which reported $8.81 billion in revenue last quarter, up 12.3% year over year. The changes could help Apple cater to an audience that might not otherwise buy an Apple Watch.
Apple is also expected to announce a new version of its Apple Watch SE for $279, according to the report. The SE models typically include features found in earlier iterations of the Apple Watch, but at a lower price.
An Apple spokesperson was not available for comment.
Apple is due to report its quarterly earnings on Thursday.
Read more from Bloomberg.
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